The Do’s and Don’ts of Selling PoochieBells: What 20 Years in Pet Retail Has Taught Us

20 Years of Ringing in Success

After two decades of helping dogs ring their way to better potty habits, we’ve seen just about every way PoochieBells have been displayed (and mis-displayed). While we love the creativity retailers bring to their merchandising, there are definitely some tried-and-true tips that help turn curious shoppers into loyal customers.

So let’s talk shop… Here are the do’s and don’ts of how to best merchandise and sell PoochieBells in your store.

What Not to Do When Displaying PoochieBells

Don't leave them rolled up

Shoppers can't tell what they are when they're all tucked in. Unroll and hang to let the bells do the talking.

Don't keep them behind counters or out of reach

Shoppers aren't able to tell what they are when they're behind a counter or placed high up on a wall.

Don't merchandise them with collars and leashes

Trust us, this confuses shoppers. PoochieBells aren't walking accessories; they're for communication and potty training.

Merchandising Tips That Actually Work

Place near potty training & clean-up supplies

Think: poop bags, potty pads, scoopers, and accident cleaners. It's the perfect context for a solution-minded shopper.

Create a "New Puppy" or "Dog Essentials" section

PoochieBells are an ideal add-on for new dog parents. They love a solution, and this one comes with a build-in success story.

Hang one on your front door

Hang a demo PoochieBell on your store's front door so customers can see (and hear) exactly how they work. We have a special version just for this - just let us know you'd like one with your next order.

Use our updated packaging to your advantage

Our new adjustable PoochieBells are peg or slat wall ready. Or grab our classic countertop pop-up display for a more flexible option.

Lean into the color coordination

Many PoochieBells now match team and school colors in our Team Tracks and Signature Tracks collections. Let those visual cues do the selling for you.

Offer training classes? Make PoochieBells part of the curriculum.

If your store hosts puppy classes or works with local trainers, include a PoochieBell as part of the registration package or class materials. Trainers have been recommending PoochieBells for over 20 years because they work. Bundle them into your program and set your customers up for potty training success from day one.

Train Your Team to Ring in the Sale

Knowledgeable staff make all the difference. A few fast facts your team should know:

Not just for puppies

PoochieBells work for dogs of all ages, especially those struggling with communication or accidents.

A real training tool

Our Standard PoochieBells have two sets of bells for both long and short legs, while our new adjustable version grows with the dog. No matter the size, they're build for success.

Made in the USA

Every PoochieBell is individually handcrafted right here in the USA down to the bells themselves. No shortcuts.

Safe and purpose-built

Our bells are designed specifically for dogs: lead-free, smooth (no sharp edges), with small openings and just the right tone to be heard (but not startle).

Trainer-recommended

PoochieBells are endorsed by professionals and include a training tag right on the product.

Average training time? Just 10 days

Your staff can literally solve a pet parent’s frustration in under two weeks. That’s a win for everyone.

Small Tweaks. Big Results

Whether you’re new to carrying PoochieBells or have stocked them for years, these simple adjustments can make a big difference in sell-through. After all, your customers are looking for answers and PoochieBells just might be the easiest one you help them find.

Need more tips, restock help, or a front door demo bell? Just reach out, we’re here to help.