We’re honored to share that Poochie-Pets has been named a 2025 Vanguard Award winner by Pet Age Magazine.

This recognition means more than just an award. It reflects the journey we began together twenty years ago when we launched PoochieBells from our family home. The Vanguard Award celebrates brands that lead with innovation and purpose, and for us, it’s a deeply meaningful affirmation of the work we’ve poured our hearts into.

Over the past two decades, this journey has been an evolution both personally and professionally. We’ve experienced the highs and lows of building a business, and through it all, we’ve grown, adapted, and stayed committed to what matters most. We believe that a product’s true mission is to enhance your life or your pet’s, and that what truly counts is the quality of the journey along the way.

To be included among this inspiring group of forward-thinking brands is incredibly humbling. We’ve always believed that thoughtful products made with care can strengthen the bond between pets and their people. That belief continues to guide every step we take.

This award isn’t just ours. It belongs to the community of retailers, customers, their pups, and their families who’ve supported us throughout the years. We couldn’t ask for a better industry to be part of, and we’re more inspired than ever to keep doing what we love: creating meaningful products that celebrate the everyday joy of life with pets, from puppyhood to golden years.

Thank you to Pet Age Magazine for this recognition and to all of you for being part of our story.