In 2005, Cheryl introduced PoochieBells through her company, Poochie-Pets, creating a whole new category in the pet industry with dog training doorbells. This idea sparked her entrepreneurial journey, inspired by the belief that *pets make us better people*. A graduate of the University of Hartford, Cheryl was also personally trained by renowned cultural marketing expert Clotaire Rapaille, bringing a unique perspective to her work. Her role in shaping this market was recognized when she was named “Pet Industry Leader” in 2015. Cheryl is also a proud dog mom to two pugs, George Potato and Ginny Rose, who keep her inspired every day.
Sarah, co-founder of Poochie-Pets, has a lifelong connection to the pet industry through her roots with PoochieBells®, a brand that has been part of her journey from the beginning. A graduate of Florida State University, Sarah brings a unique blend of psychology and marketing expertise to the growth of Poochie-Pets. With a deep understanding of consumer behavior and trends, she has helped shape the brand’s innovative products to resonate with pet owners. A proud dog mom to Penelope, Brady, and Rico, Sarah’s love for dogs fuels her commitment to creating products that strengthen the bond between pets and their families.
Jolanda, founder of Van Der Basch Trading, has been a key partner at Only An Ocean and instrumental in shaping Poochie-Pets since its founding. With her vast industry knowledge, she scouts innovative pet products from around the world, bringing them to markets in North America, Europe, and beyond. Her product introductions have earned awards at numerous industry trade shows, and she is widely recognized as an industry icon for her expertise in product recognition. A proud dog mom to her bearded collie, Goof, Jolanda’s love for pets and her industry expertise continue to drive the success of Poochie-Pets and the global pet market.
We’d love to have you as part of our wonderful family of pet retailers!
