In 2005, Cheryl introduced PoochieBells through her company, Poochie-Pets, creating a whole new category in the pet industry with dog training doorbells. This idea sparked her entrepreneurial journey, inspired by the belief that *pets make us better people*. A graduate of the University of Hartford, Cheryl was also personally trained by renowned cultural marketing expert Clotaire Rapaille, bringing a unique perspective to her work. Her role in shaping this market was recognized when she was named “Pet Industry Leader” in 2015. Cheryl is also a proud dog mom to two pugs, George Potato and Ginny Rose, who keep her inspired every day.
Sarah, co-founder of Poochie-Pets, has a lifelong connection to the pet industry through her roots with PoochieBells®, a brand that has been part of her journey from the beginning. A graduate of Florida State University, Sarah brings a unique blend of psychology and marketing expertise to the growth of Poochie-Pets. With a deep understanding of consumer behavior and trends, she has helped shape the brand’s innovative products to resonate with pet owners. A proud dog mom to Penelope, Brady, and Rico, Sarah’s love for dogs fuels her commitment to creating products that strengthen the bond between pets and their families.
Jolanda, founder of Van Der Basch Trading, has been a key partner at Poochie-Pets. With her vast industry knowledge, she scouts innovative pet products from around the world, bringing them to markets in North America, Europe, and beyond. Her product introductions have earned awards at numerous industry trade shows, and she is widely recognized as an industry icon for her expertise in product recognition. A proud dog mom to her bearded collie, Goof, Jolanda’s love for pets and her industry expertise continue to drive the success of Poochie-Pets and the global pet market.
Hunter is a sales and social media marketing professional with a talent for turning strategy into storytelling. With a background in tech sales and a creative approach to content, she brings fresh energy and insight to Poochie-Pets. Her inspiration comes from Rémy Lu, her spirited golden retriever and the heart behind her passion for pet-focused brands. Whether she’s closing deals or snapping pics of pups, Hunter is driven by connection, creativity, and a deep love for the bond between people and their dogs.
As Operations Manager at Poochie-Pets, Donna plays a vital role in overseeing all aspects of the business, including customer service, inventory management, logistics, and daily operations. Her dedication, organization, and attention to detail help ensure a smooth, reliable experience for customers and their pets. Before joining Poochie-Pets, Donna spent five years working alongside the company’s founders as an Operations Manager and Logistics Coordinator. She brings not only a wealth of experience but also a genuine passion for animals and a deep belief in the brand’s mission. A graduate of the College of William and Mary in Williamsburg, Virginia, Donna holds a degree in Ancient Art, History, and Literature, with additional emphasis in Math and Computer Science a unique combination that reflects her analytical mind, creative thinking, and broad perspective. A dog lover to the extreme, Donna brings both heart and purpose to her work, proudly supporting Poochie-Pets core belief that your pet makes you a better person a philosophy she lives by every day.
